Top 5 iOS Fashion Games in the US: Q3 2024 Performance Review

In the third quarter of 2024, the fashion game category on iOS in the United States showcased a variety of performance trends as tracked by Sensor Tower. Here's a closer look at the top five fashion games of this quarter.

Project Makeover from Magic Tavern, Inc. exhibited a dynamic performance with revenue fluctuating throughout the quarter. Starting at $1.08M in early July, it dipped to around $909K by mid-September before rebounding to approximately $1.14M at the end of September. Downloads saw an impressive surge, peaking at 111K in early September after a consistent period of lower activity. Weekly active users experienced some volatility, starting at 464K and briefly reaching 551K in late July, but ended the quarter at 407K.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. maintained a steady download rate with a slight decline over the quarter. Starting at 45K downloads, the app experienced a gentle decrease, closing September with about 34K downloads. The active user base remained relatively stable, starting at 535K and ending at 487K weekly active users.

Makeup ASMR: Makeover Story saw a significant number of downloads early in the quarter, with 61K at its peak in the second week of July, followed by a gradual decline to 24K by the end of September. Revenue was sporadic, with minor earnings recorded only a few times throughout the quarter. However, the app maintained a strong and growing active user base, rising from 1.91M to over 2.15M by the quarter's end.

Fashion Designer-Dress Up Game by Tap Q Games experienced a notable surge in downloads mid-quarter, peaking at 71K in late July before declining to 20K by late September. Active users mirrored this trend, climbing to 162K in mid-August and then gradually tapering off to 139K at the end of the quarter.

Acrylic Nails! from Crazy Labs demonstrated a fluctuating download pattern. The app saw a high of 58K downloads at the start of the quarter, followed by a decline and then a resurgence in late September, reaching 41K. Active users followed a similar path, decreasing from 46K to 23K before recovering to 33K by the quarter's end.

These insights reflect the diverse dynamics within the fashion gaming sector on iOS in the US during Q3 2024. For more in-depth analysis and trends, visit Sensor Tower.